Emplifi Social Marketing Cloud

Formerly Socialbakers

We use Emplifi Social Marketing Cloud for the management of all our Social Media Direct Messages. This is includes 2 Twitter/X accounts, an Instagram, and a Facebook. With Direct Message volume on average in the 2,000 message range, Emplifi Social Marketing Cloud allows us to easily track who has been replied to, provide assistance, and organize the tickets with labels. It's more organized than any of the native platforms, makes our lives easier by keeping it in one place, and allows us to respond right away to provide the best experience to our fans and customers.

One of the most challenging tasks for social media management is keeping track of multiple social media accounts on multiple platforms. Emplifi is a trustworthy solution that ensures that content is published at the right moment, finding all useful information in the same place. It is making my work much easier and more efficient.

We manage a group of freelancers all over the world with several social media accounts. The user groups are using publishing but also different dashboards to manage the daily work.

I use different Dashboards to analyse my freelancers work in the world. It's a big help to also have paid media spends in this as we need to know that the freelancers spend the media budget accordingly.

Emplifi Social Marketing Cloud has proven to be an invaluable tool for our marketing team. It has improved our efficiency, enhanced our social media strategies, and contributed to our business's overall success. The comprehensive set of features, user-friendly interface, and excellent support make it a top choice for social media management in our organization.<br><br>The content calendar and collaboration features have streamlined our content planning and approval processes. We can easily plan our social media content in advance, collaborate with team members, and ensure a consistent and cohesive brand presence across all channels.<br><br>The platform's analytics and reporting tools have been invaluable for our marketing campaigns. We can track the performance of our social media posts, analyze audience engagement, and make data-driven decisions to optimize our strategies.

We use it to track relevant metrics for our content strategy and ensure we’re on track to achieve our goals. The platform provides useful insights and opportunities for us to improve our content performance along with making our content management and approval workflow more efficient. We also use it to handle on our relationship with customers online.

We use Emplifi to analyse everything in social media (growth, engagement and sentiments), as well as to schedule and publish content.

We use it primarily for quick data about our social media accounts (we currently have over 60 social media profiles). It is also easy to download fast PDF reports or powerpoint data that is easy to modify and adjust according to our needs. We have people from multiple agencies using the platform as well as top management reviewing dashboards.<br>Really nice to search for inspiration and for content we did in the past to use an example for our current digital plans.

I've been a user of Emplifi Social Marketing Cloud for 3 years now and it was initially brought in because we were looking for an all-in-one solution for a client. Sprinklr was not only confusing and convoluted, but very expensive. After researching a number of solutions, we had an excellent demo and a 2-week trial of the tool. After the trial, we decided to move forward with Emplifi Social Marketing Cloud because we needed a centralized platform to manage all of our social media accounts, in particular, TikTok. Not only could we schedule posts, respond to customer comments, but also monitor metrics and even perform social listening. All of these capabilities were within the tool. Lastly, we also use it for competitive benchmarking to get a better understanding of brand metrics and even plan for upcoming holiday campaigns.

Since I work as analyst for a communication agency, with a focus on social media management, I need a tool to monitor social performance and do my reports. In the past the analytics section was the unique useful for my job, today we use the content section since we need to match the data export with other data taken from other platforms ex. Meta Business Manager. For our department adv campaign management and results are strongly linked to social performance so we need to show organic and paid data together with a specific focus on campaign.

Emplifi Social Marketing Cloud- or Socialbakers a few years ago - is a very handy tool for me to handle community requests, manage my social media editorial schedule, and evaluate almost all the activity I manage on social networks. It's important to me that I use a tool that covers all these different aspects of being a social media manager, and that I don't have to switch back and forth between different tools. Emplifi Social Marketing Cloud offers me exactly that, and except for a few cuts (mostly due to the API of the respective networks), I have everything covered that I need in my everyday work.

I currently work with Emplifi to Social Media Management and Measurement, so scheduling and publishing, managing the incoming conversations with all the company social media profile, analysis, reports also help with relevant data to planning our strategy. Emplifi has simplified things massively, as we have more than 500 profiles to manage. Its a user-friendliness and great customer support.

<b>Great tool for social media management</b><br>We have been using Emplifi for 4 years. It helps us to run social media profiles for 5 countries in CEE region. Emplifi helps us to optimize our workflow — especially for community management (we are operating in 5 languages). I fully recommend the tool!

Emplifi has allowed our team to function exactly as we need. We don't have a dedicated social media manager, so the use of approval work flows has allowed us to request content creation by team members who aren't experts in social media writing. As a global organization, we closely monitor what our subsidiaries are posting by adding their "public profiles" to our account and reviewing their content feeds. Prior to using Emplifi, this was a very manual process of finding each subsidiary in the native platforms. Lastly, we truly value the labeling functionality. We categorize each post by topic and campaign, which makes dashboard creation and reporting very quick and easy.

We use Emplifi as we embark on a new journey from traditional media to the digital space. The product helped us grow our presence on social media. We also get to check how our competitors work, and the things that we should do to improve ourselves.

We use it to support our social media strategy (organic and paid). The linking capabilities to different social channels and different engagement measurements is great for what we need. We use it to address reach and engagement on a post by post basis.

Emplifi works very well for us on a day-to-day basis. We manage all the brand's networks, from scheduling publications to obtaining reports on a specific date. For the search of influencers it helps us to have greater clarity in the categories that we are looking for to later do an advanced search. Would I recommend it? Yes.

The Socialbakers Suite is being mainly used by our Social Analytics team in terms of monitoring and analyzing our own social pages compared to our line of business competitors. The tool addresses the capability of combining all pages by line of business in one view and the ability to create a dashboard and analyze performance across competitors.

We use it on a departmental basis, with approval processes extending into our account team. Currently, we use it to schedule and approve social content, monitor social channels, and pull analytics.

Socialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.

Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.

Our team used Socialbakers Analytics from 2015 - 2016 for social media competitive analysis. Socialbakers offered great reports and insight into how our social media channels compared to the channels of our competitors. The business concerns that Socialbakers addressed for our company was making sure that we kept up with how our competitors were using social media to reach their customers. In most cases we stayed competitive with our competition on social media but Socialbakers showed us several metrics we could improve on.

We've deployed Socialbakers analytics to all of our community managers, to regional digital leads and to the central social media team. We use it to monitor performance on key KPIs including engagement and response rate. It is equally used to benchmark performance both internally across regions and markets and also with external industry and non industry pages. The content news feed function is used to allow community managers to see what content is getting good results for their colleagues in other markets.

SocialBakers Analytics is our main platform to analyse and centralize the insights of our various social media platforms. It also allows us to benchmark all our principal competitors and compare with the average of our market. It's a real-time decision making tool that helps us maintain the highest level of engagement with our communities and response rate from the team. It's used by the whole social media department in order to share social media insights with the rest of the company, board included.

Socialbakers has given us an easy-to-use and powerful tool to ensure that we can effectively quantify our brands' performance on Facebook, as well as how we stack up against our competitors. Regular reporting is a breeze with Socialbakers, and the myriad of data visualisations help us constantly identify ways to adjust our own content strategy.

Building on the above, our Account Manager and the Socialbakers support team have always been extremely prompt and thorough in giving my team and I personalised assistance to ensure we're getting the best results possible!